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Billion Dollar Enterprise Leverages Master Data Management With KiSSFLOW


What the heck is MDM?

Every enterprise relies on a host of master data to run their core processes.  Master Data pertaining to products, vendors, suppliers, customers and anything critical to the enterprise’s growth is stored in disparate systems. However, outside these systems, data evolves continuously over multitude of events. There is no central hub where the master data is stored for updation across disparate systems. With tons of information exchanged, there’s plenty of room for data mismatch. Eventually the data  becomes stale and as good as dead, for every mid to large enterprise this is a nightmare.Organisations are desperate to have their master data 100% up-to-date or the closest to that at all times. To solve this mess businesses have no better choice but to settle for solutions from mega vendors known as “master data management”, MDM in short.

Gartner says that by 2017, CRM leaders who do not adopt Master Data Management will attain erroneous results that can pique customers and result in a 25% reduction in potential revenue gains.

We have a twist! A little while ago a manufacturing giant signed up for KiSSFLOW and we reached out to them to understand what they are doing with our product. We were pleasantly surprised to learn that they were using KiSSFLOW to solve MDM. We couldn’t contain the curiosity and approached them to understand better as to what actually transpired.


The customer is an enterprise with footprints in all the major continents and billions in annual revenue, in short, they are a mega enterprise. Needless to say, it is of extreme significance to hold consistent master data at their organization. We spoke to a senior representative of the organisation who stressed that even the slightest  inconsistency in data could lead to loss of customers and revenue.

As a case in example, if the customer data is flawed, the whole cycle of operation gets affected. The end product may not meet the compliance set by the customer, causing loss to the business. Now, extrapolate this scenario across the organisation’s numerous locations and divisions. With diverse business units accessing and making hordes of changes to the master data, the possibility of the data remaining uniform throughout the organisation is highly improbable.

Of course they considered some of the off-the-shelf MDM solutions, but it cost them an arm and a leg. The IT team at this global enterprise turned out to be a lot more smarter. Instead of spending a truck load of money on mega vendor solutions, they were on the look out for a flexible workflow automation tool which they could to tailor to their MDM needs.

How did they do it? They created a Maker-Checker-Process on KiSSFLOW to manage their master data. The workflow process, as the name says, involves ‘makers’ and  ‘checkers’. The maker initiates a process to update a master record based on events and requests.. The checker verifies the accuracy of the maker process and gives a green signal for master data updation.

Integration Eliminates Verifier Role - Normally, there is a audit process called “verification” that is performed after master data updation. In this case, our customers were able to integrate KiSSFLOW with their enterprise systems. With this integration, nothing falls through the crack of human errors and the need for a  verifier role doesn’t exist. Of course, in the process, this saves money too.

The ability to build well defined workflows made KiSSFLOW their preferred choice. If you are looking for a cost-effective MDM solution, KiSSFLOW is what you need!

The approval process designed by our customer for master data management was a novel idea, something we had never thought of. At KiSSFLOW we are delighted to have innovative power users and that’s how you keep it simple & smart!  ;-) 

Note : KiSSFLOW is not an ready-made MDM solution. However, the core of MDM is to request process for making updates to the master data through a strictly regulated approval process, that is a cakewalk for KiSSFLOW.  :-)

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More Stories By Suresh Sambandam

After an initial entrepreneurial stint for three years at the age of 19, Suresh Sambandam went on to work at Hewlett-Packard. Later, Suresh joined Selectica and rose to senior position, as Director of e-Insurance product division in a short-span. The e-Insurance division and its products were later acquired by Accenture. Suresh is a technocrat specializing in product engineering with expertise in software architecture for complex enterprise applications, inference engines, configuration engines, rule-based computing and enterprise middleware. He has applied for multiple patents. Suresh is passionate about entrepreneurship, technology startups and spends a significant amount of personal time in the start-up ecosystem in Chennai. Suresh is a member of the National Council for Emerging Companies Forum and also a core committee member of Product Forum at NASSCOM. He also does mentoring for budding entrepreneurs at IIT Bombay, E-Cell. Suresh is a regular speaker at various industry forums & academic institutions.

Suresh is the Founder & CEO of OrangeScape. OrangeScape is a platform (PaaS - Platform as a Service) to develop process oriented business applications that can be deployed "On Cloud" and "On Premise". OrangeScape supports platforms like Google App Engine and Microsoft Azure as cloud deployment option and Microsoft .Net and J2EE as on-premise deployment options. OrangeScape has 50+ customers including global brands like Unilever, Citibank, Pfizer, AstraZeneca, Fullterton, etc. OrangeScape in the only Indian company has been featured in the PaaS research reports of Forrester and Gartner. OrangeScape has been featured as 'India's Rising Tech Stars' by Forbes(US) magazine. OrangeScape was showcased as one of the 3 emerging product companies in India by Nasscom and was also awarded 'Top IT Innovations' for 2 consecutive years.