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Datacenter Automation Authors: Shelly Palmer, Automic Blog, Pat Romanski, Elizabeth White, Liz McMillan

Related Topics: Datacenter Automation, Content Marketing Journal, Marketing and Sales, Marketing Automation

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The Yin and Yang of Content and Marketing Automation

The focus of the discussion revolved around the symbiotic relationship between content and marketing automation

Last week, our President, Jeff Erramouspe (@jefferramouspe), sat down with DemandGen Report via Skype to discuss the latest trends surrounding content marketing and marketing automation

The focus of the discussion revolved around the symbiotic relationship between content and marketing automation . As more and more emphasis is placed on content, it is necessary to have the means to deliver it to a target audience.



Jeff explains how having good content without the technology, or vise-versa is useless.  Additionally, Jeff touches on the recent release of Manticore Winter 2102 —the latest version of Manticore’s marketing automation platform—and how the content marketing trend played into its development. Click here to see the entire discussion.

 

More Stories By Emily Mayfield

Emily Mayfield, Director of Marketing at Manticore Technology, oversees strategy and execution for demand generation, public relations, and corporate communication. In her blog Funnel Focus, she explores best practices in marketing performance management, demand generation, and online marketing. Prior to joining Manticore in 2008, Emily was Director of Marketing at AHR, Inc, where she launched the company's nationwide online real estate education program and managed its e-commerce site. Emily graduated from the University of Texas at Austin with a degree in Corporate Communications.

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