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Datacenter Automation Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Zakia Bouachraoui, Elizabeth White

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Certify Data Systems Selects CallidusCloud Platform

To provide its sales and marketing organizations with high-value insight from web, search, and social channels

Callidus Software Inc. announced on Monday that Certify Data Systems, a pioneer in Health Information Exchange (HIE) technology, has selected the LeadFormix Marketing Automation platform to optimize its lead generation and sales and marketing effectiveness. The agreement was signed in the first quarter of 2012.

Certify Data Systems will leverage the LeadFormix platform to provide its sales and marketing organizations with high-value insight from web, search, and social channels, coupled with the tools to deliver high impact marketing campaigns.

CallidusCloud's LeadFormix provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth. The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues.

The LeadFormix platform is delivered as part of the CallidusCloud platform, an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.

About Callidus Software
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

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