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Digital Marketing : Article

Sitecore Launches Digital Marketplace of On-Demand Applications

Enables business professionals to access web applications without complex technology challenges

Sitecore announced on Tuesday an online marketplace of on-demand applications, services, and integration solutions developed for Sitecore's Customer Engagement Platform. The Sitecore App Center adds value to Web Content Management and digital marketing initiatives by delivering pre-integrated applications and services through an easily accessible interface. The ecosystem of pluggable cloud applications will include email marketing, social media monitoring, Windows Azure hosting, Search Engine Optimization (SEO), translation and Web compliance.

"With the Sitecore App Center, we are changing the perception of how applications are used -- by dramatically reducing the time and costs associated with building a customized campaign or program," said Darren Guarnaccia, senior vice president, product marketing, Sitecore. "In a real-time environment, organizations do not have the luxury of waiting months to research and purchase applications. The App Center offers more control over their programs for deeper customer engagement and increased ROI."

Through the Sitecore App Center, business professionals can enable applications with a push of a button to strengthen campaigns and dramatically reduce development and deployment time for adding applications. For example, within minutes, the email campaign manager application is available from the App Center portal. The email campaign application makes it possible to map customers in a CRM system to the actual customers opening emails and visiting the website or accessing the web via mobile phones. This gives marketers quantitative, actionable analysis of campaigns by tracking all related website conversions. In addition, Web visits taking place weeks or months after each email campaign can be tracked and associated with campaigns.

According to VML, a full-service digital marketing agency, "We serve a diverse portfolio of clients representing industries ranging from finance and technology to health and beauty, however they are all looking for more flexibility and control when creating digital and traditional marketing campaigns. The Sitecore App Center allows more self-service campaign building and empowers our customers to sample applications as needed from within their own environment."

The out-of-the-box applications can be easily turned on or off and can be purchased via a subscription for as little as a month at a time or up to a year.

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